To create for each product/service a unique identity in order to achieve its own position in the Market.
To achieve the best possible yield out of our client’s “Communication Investment” and maximizing sales.
Be proud of our involvement to brands success and bring measurable quantitative and qualitative results!
Tonic’s Basic Principle is: “Satisfied Clients” and therefore “Faithful Clients”.
Anthony YiannakopoulosPresident of Board of Directors – Creative Director Born in Athens, 24/07/56
1988-Today TONIC Chairman, Creative Director
1985-1988 DIRECTA Advertising – Stockholder – Creative Director.
1983-1985 GRAFIS Advertising – Art Director.
1981-1983 EPSILON-EPSILON Advertising – Art Director.
1977-1981 Art Director in a number of advertising agencies.
Fine Arts, National Technical University of Athens.
Studied at LITHOGRAPHIC STUDIES CENTER, graphic arts, sculpture, photography.
Desk top Publishing.
Participated in collective painters’ exhibitions and many of his works are in private collections.
Irene VeryvakisVice-president & Managing Director Born in Athens, 08/04/58
1993-Today TONIC-ADVERTISING, PUBLIC RELATIONS
Managing Director-Client Services Director
1990-1992 GEO/YOUNG & RUBICAM
Account Director, Head of BELOW THE LINE ACTIVITIES Department responsible for KRONENBOURG, TOURTEL, KAISER, HENNINGER, J&B, SMIRNOFF, KFC, MALIBU, ARCHER’S, MERENDA, CLAIROL, MUM, BOSCH, CHIQUITA, TASTY
1988-1990 SPOT/THOMPSON DIRECT
Senior Account Manager responsible for WARNER LAMBERT, WINSTON, TIME, MOTHERCARE, ELF, MOLOKOTOS, MILKO, MILCAFE, LIFE.
1987-1988 P.R.C./T. M.I. HELLAS
Business Development Manager
1984-1986 KERDOS Financial newspaper
Public relations and Advertising Manager
Member of the:
Hellenic Management Association(1990)
Hellenic Marketing Association(1994)
Women’s Organisation of Managers and Entrepreneurs(2000)
Leadership Sector of Hellenic Management Association(2005)
Hellenic-Russian Chamber of Commerce (2010)
European Network of Female Entrepreneurship Mentors (2011)
Mentors Network of Female Entrepreneurship i for U (2012)